RCS is all about total integration, getting your stations from music logs with GSelector, traffic logs with Aquira, to Zetta automation for sophisticated playout, remote capabilities with our line of 2GO products, disaster recovery with RCS Cloud and streaming solutions with Revma, our content delivery network. Revma is a flexible, user customizable streaming product with a global footprint, utilizing edge servers across the world to keep you and your listeners connected. This week, we reviewed some of the Revma benefits, alongside its extensive reports and analytics.
What bit rate does Revma offer? What about ad insertion providers? The beauty of Revma is that we work with all VAST protocols and can replicate whatever your encoder is exporting, along with additional streams, known as relays, to create various bit rate streams. Regarding bit rates, it really boils down to the device. There’s no need to push 320 kbps to your on-hold office music, so why not keep the main stream at a higher quality and use Revma’s Relays to broadcast at 92 kbps. Then, set rules based on geographic locations or IPs. Revma can cater to your streaming demands.
Revma also includes extensive reports and analytics that can offer unique insight to any programmer. Starting with listener streaming, Revma can breakdown your streaming audience by overall or station specific numbers. Administrators can view a streaming from their market / company perspective or isolate how a single station is performing online. User can view total sessions completed, total unique IPs, average listening minutes, total listening hours and total GBs, which are total gigabytes used to track bandwidth. Note the differences between sessions and IPs. For example, one listener that is engaged throughout multiple lengthy viewing sessions or multiple users with less frequent listening patterns.
So, a programmer can track listening length, but what about devices? Revma has that covered as well! Revma tracks multiple types of devices, including smart speakers like Alexa or Sonos, Android devices, Apple Products (iPhones, iPads), desktops and more. Revma even tracks country and city origins so that you can analyze your international numbers versus domestic local zip codes and more.
As we continue to showcase Revma’s reporting capabilities, let’s move onto Ads, which again, can be integrated with any VAST protocol provider. Ads reports features the same type of graph and interface as streaming listeners, with corresponding ad values like total request, total impressions, total ads started and a more detailed breakdown of ads that reached the first quarter, halfway mark, third quarter and total ads completed. This is a great resource to view your pre-rolls or commercial spot block retention rate. Plus, it an extremely helpful Sales tool with lots of research data.
Other reports include metadata daily and monthly track reports. This will provide a detailed list of elements that were played, either by yesterday, this week, this month, or a custom defined range, including Title, Artist, Time Started, Time Ended and Duration of the element. Use the Monthly Tracks report to view the same Title, Artist fields with total performances during that month.
All of these Revma features and we ran out of time to discuss the Conference App, a virtual studio where talent can start, invite guests, and digitally stream a long form content show using local user microphones. And of course we have integrated tools for Zetta and RCS Cloud to incorporate your Revma Conference App directly into your everyday workflows.
If you’re interested in seeing more of what Revma can do, don’t hesitate to reach out to your local RCS Sales Representatives. While you’re there, ask about become a Beta user for Zetta 5.21.2, Aquira 3.21.2 or GSelector 5.0. Or perhaps you want to make the jump and work for us? RCS is hiring and you can apply to multiple positions here . We’re also back on the road! We’ll see you live on April 23rd – 27th for NAB 2022.