The Asia Pacific area typically includes much of East Asia, South Asia, Southeast Asia, and Oceania.
For RCS, it spans over 50 countries from India in the west, across to Japan in the East, and then south encompassing New Zealand and Australia.
RCS has offices throughout the region of 4.2 billion people, 61% of the world’s population yet only 22% of the world’s land mass.
Australian radio was the first outside the USA to broadcast using Selector music scheduling. That was in 1981 and Australia remains one of the most successful international markets for RCS. As radio matured throughout Asia Pacific, so did our range of software and this was immediately recognized by emerging broadcasters. Today, 20 countries currently use RCS software in the Asia Pacific region.
With such widely diverse cultures, languages and geography across so many countries, the common denominator that brings us together is radio.
All of the nine RCS offices in Asia Pacific have a team of specialists providing 24/7 local support, services, project management, installation and training for our clients.
Asia Pacific boasts the two largest and fastest growing economies in the world, in India and China. Their broadcasters pursue world’s best practice and have already adopted the RCS next generation of broadcast software.
India’s Sun Group media conglomerate, HT Media, the Reliance Group and Radio City are all integrated with RCS GSelector music scheduling and Zetta playout for their Phase III FM radio expansions across the continent.
In China, Radio Shanghai, Chinese National Radio, Radio Henan Group and China Radio International lead the way with RCS reaching out to a potential 1.3 billion listeners.
South East Asia media giants MediaCorp and SPH Radio in Singapore have been RCS clients for over 20 years. Both use the suite of RCS integrated products including Aquira, the powerful and highly flexible Traffic system, designed for local and national sized radio businesses.
The leading broadcasters Media Prima and Astro Radio in Malaysia, and the biggest commercial broadcast networks in Australia, Grant Broadcasters, Nova Entertainment and Southern Cross Austereo are longstanding RCS clients.
There is a world of radio in Asia Pacific and RCS is on the ground proudly servicing and supporting our clients across the region.