At the Pro Audio Radio Tech Summit, President and CEO of RCS, Philippe Generali, was a panelist speaker at the “Building The Virtual Air Chain” Radio track. Throughout the 30 minute segment, various panelist speakers spoke about how radio is currently adopting new technologies and practices from the IT industry and what exactly a “virtual air chain” means for radio.
During his segment, Generali discussed how RCS is focusing on product features that can be usable today and the importance of accessibility in today’s radio industry. RCS’s Zetta Disaster Recovery Workflow & RCS2GO Initiatives that are completely cloud based are a great way for radio stations to be prepared for the unexpected.
“When disaster strikes at a physical radio station, viruses can often replicate quickly and cause various problems that aren’t so easy to fix” said Generali. “With the option of using an emergency backup system that saves automatically, RCS lets you go straight to a voice track and stay on the air in any situation.”
With RCS2GO products, software is now accessible from anywhere- including a mobile phone or a tablet. “Zetta2GO has been a life saver during the pandemic – letting you add songs and control your automation system from wherever you are” continued Generali. “It also has been great for working from home purposes – with station managers being able to record voice tracks straight from their living room.”
When asked about the future of radio virtualization: “It’s an enterprise-wide transformation” said Generali. “Once broadcasters rethink their enterprise, there is no limit. It’s a shift that has started and will be a profound transformation of how radio is operated in the near future.”