Years ago, I was hired by the leading local station in my far, far away hometown and the first thing I did was to replace our manual music rotation system by Selector. Using one of the just-released $2,000 black and white IBM PCs, I began to schedule music with a computer.
Quickly I realized I was not alone in the discovery of this RCS groundbreaking invention: Music Scheduling. Other PDs I knew had already made the move to the digital world of scheduling. Together, we would have endless, passionate chats on the phone or at industry conventions about this new way of programming. I was always impressed with the way the people who used Selector had a unique bond. No matter what radio station, company or country we were from, we spoke a common language and understood radio as much through the legendary scheduling program as we did through our own experiences.
I loved the innovative thinking of RCS so much so that I decided to join the company. Since then, RCS has grown to offer a complete suite of programs from Automation (did you know RCS owns the trademark Hot Keys?), to Traffic and News systems.
At RCS, we continue to pride ourselves with making sure every user has as much knowledge about our software products as those who develop them. We are pleased to introduce our reinvented newsletter, RCS CONNECT, as a way for us to keep you up-to-date on almost everything we are doing. Yes, even some the “secret” stuff that we are working behind the scenes on in our lab will be talked about in this mail.
Selector2Go, for example, is the latest add-on to GSelector: We have all seen technology move faster than the speed of light from the Web 1, to 2.0, to a time when Social Media is driving the bandwidth. The era of Mobile, where phones and tablets will be kings of all platforms, is, in a sense, the Web 3.0 that some predicted. You might be reading this newsletter on a phone, right now. At RCS, we’re ready! Selector 2Go is the first system of its kind to allow PDs and MDs to create, edit and deliver their logs from a mobile device.
RCS CONNECT cultivates two-way communication, which is the main ingredient that helped RCS become the world’s largest broadcast software company. Every issue has the button – What’s On Your Mind – a way for you to make suggestions, to tell us how things are going and for sure, to let us know how you think we can do it better.
Thanks for taking the time to get some TIPS & TRICKS, find out what is ON THE HORIZON for RCS and plug into the LATEST NEWS. We hope that RCS CONNECT can help you make great radio and we’ll try to make technology sexy for you. As Marilyn Monroe once said, “It’s not true I had nothing on, I had the radio on.”
Thank you for your support.
Philippe Generali is the President/CEO of RCS Worldwide.